Raleigh, NC (July 11, 2017)- Propel IP, Inc. the inventor of the much-anticipated Catch Commander line of fishing products and accessories, is excited to announce the launch of the Catch Commander Culling Scale. Compared to early prototypes, the redesigned model is more angler friendly while still being conservation minded for fish care with no-puncture jaws.
The new scale features a large LCD display on the front of the unit for simple, efficient use and ease of viewing. The Catch Commander now features standard, culling, and aggregate weight modes, so regardless of the tournament situation, anglers will have an option for them. Standard Mode allows anglers the ability to quickly weigh a fish without the need for storing the weight. Cull Mode allows anglers to track up to 10 fish and display 5 fish weights on screen while the advanced on-board software alerts the angler as to which fish to cull out once the set quantity has been reached. With the rise of catch and release tournaments, Aggregate Mode allows anglers to keep track of their running total throughout the day, up to the maximum 99 fish limit allowed by the software.
Regardless of the mode, the scale’s simple to use one handed operation allows anglers to quickly weigh their fish before releasing it back into the water or live well. With a sturdy ABS construction, it can keep up with the day to day on the water punishment during tournament situations. The Catch Commander scale also features a removable handle at the top of the device for easier grip when weighing larger fish, as the scale can record weights up to 50 lbs.
Catch Commander is aiming to disrupt the multi-billion dollar recreational and competitive fishing industry by integrating advanced technology with world-class design to provide users with a more interactive and informative experience. “We recognized a tremendous need left largely unmet by the market and we think Catch Commander is uniquely positioned to change the fishing game forever,” said President, Rob Jones.
The new and improved design of the scale brings new life to the brand, with an updated, sleeker logo, website, and marketing campaign. The new www.CatchCommander.com website is easier to navigate, mobile friendly, and allows users to purchase scales, apparel, and accessories. Stay up to date with new products, special events, and breaking news by visiting Facebook, Twitter and Instagram.
Propel IP was recently awarded the utility patent on Bluetooth connectivity between scales and smartphone devices. The first-generation scale is sure to be a hit among anglers with its design and functionality. Having the Utility Patent awarded, future models will be able to feature smart phone integration. This will allow anglers to quickly document their catch with location, weight and length measurements, weather conditions, and social media integration.
The Catch Commander scale will soon be available to both retailers and customers nationwide, with an MSRP $84.99. The Catch Commander will be available for pre-order during ICAST 2017; come check out the show special pricing at booth #3764. Be on the lookout for our Bluetooth version of the scale and an innovative culling system coming soon.
About Propel IP, Inc.:
Propel IP, Inc. is an emerging developer and manufacturer of fishing related tools and accessories located in Raleigh, NC. With more than 100 years of cumulative experience in the fishing industry, the company seeks to disrupt existing markets by supplying top-quality integrated solutions for the angling market. Company executives work directly with manufacturers for complete control of manufacturing, quality management and superior pricing for end users.
Contact: Please contact Mike Blocher, Director of Marketing @ 813.363.5266 or firstname.lastname@example.org.